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Lots of votes for YouTube here but it was a mention of TikTok that’s got me thinking...

Low friction, visual, can create on the go, potential for discovery.

But I feel it’s more ephemeral compared to YouTube, which would feel more “substantial” output. twitter.com/dr/status/1347940347414908930

6,407 impressions  33 engagements  0.52% EPI
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