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My three-step plan for Cove's "Powered by" links:

1. Launch: Make them mandatory for amazing initial exposure

2. Maturity: Make them an optional setting

3. Growth: Prompt users to keep/re-enable them by tying them into the referral programme
eye 6,456 impressions · edit-brightness 82 engagements
27 likes · 5 replies · 0 retweets · 1 quotes · 0 link clicks · 49 profile clicks

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