Some of my tweets now at 16k followers get lower engagement than when I had under 5k followers. You can’t escape the algorithm.

How was your week? This is ilo’s MRR chart. Still higher than a week ago but churn killed all growth. I had new customers every day this week but it doesn’t look like it. Onwards! pic.twitter.com/RuSSFGx1zT

I pushed a small update to @iloAnalytics: you can now view your Growth page in both daily and monthly modes (on top of the default, weekly). Try it out: ilo.so/dr/growth/ pic.twitter.com/mMRkbP92Ls

When a bad day of churn makes you reevaluate all of your life choices. pic.twitter.com/UrFn3E1oIA

It’s amazing having different voices all together on the ilo blog. More on the way! Just published: “The Lazy Girl's Guide to Twitter” by @alicellemee twitter.com/iloanalytics/s…

Today I signed a purchase agreement for one of my projects. My first ever exit. Mixed emotions! 🤯😭🥳 More details soon.

I'm very close to opening up ilo's Follower product to existing customers for a beta period. Here's me searching for other Dans, ordering by followers, then looking for users with Ghost or Twitter in their names/bios. It's exciting to look through a Twitter audience like this. pic.twitter.com/2Pwk7XiFLA

✓ Get dinner ✓ Put the kids to bed ✓ Make tea for my wife → An evening of coding

New in Ghost 4.5.0: 1. Products! You can now specify different prices and run multiple products 🙌 2. New default email sending settings 3. More granularity for gating content (and sending newsletters), including by different products and subscriber labels Great update! pic.twitter.com/XFhUNpC5sJ

I got lost on my 5km run today so it ended up being a +7km out of necessity. I’m sure there’s a business analogy in there somewhere.

"Collins, who remained in orbit on the Command Module, is behind the lens. Every other human is in front of it." Incredible photo and quote 🤯 From tobyord.com/earth (go have a look at these stunning photos) via @DenseDiscovery pic.twitter.com/HzTbew9VJ2

Good morning! ☀️ Here is this week’s todo list… @iloAnalytics: • Finish and ship shareable chart images • Publish 2x guest blog posts • Add unfollow counts to chart and daily emails @tolta_co: • Finalise sale and complete handover What are you planning to ship this week? pic.twitter.com/Vmm5SOW20g

Sometimes I get overwhelmed by long-term goals. On a day-to-day basis it’s hard to know if you’re doing the right thing to reach them. Break. It. Down. Long-term goal ↓ Smaller targets ↓ Single tasks ↓ Today’s task Do today’s task. Then repeat tomorrow.

Unlocking my iPhone with my mask on feels like magic

“The first $1k MRR is the hardest” Today ilo.so passed $1.5k MRR. It feels like things are starting to click into place and momentum is kicking in. Exciting times ahead! 200 days to $1k 45 days to $1.5k Not a rocket ship. But a healthy business.

End of week report! ☑️ Built and launched Paddle counters for @tolta_co 👎🏻 Didn’t send email due to “developments” with the project 👍🏼 Worked on shareable image charts for @iloAnalytics, but not launch-ready 👎🏻 Didn’t get to unfollows this week So let’s say 60% complete twitter.com/dr/status/1389…

✨ Discount time ✨ The next 5 people to sign up to an ilo.so plan with the code… TWTTR15 …will get 15% off (forever). Happy end of the week to you!

I've stopped development on Tolta. Changes are coming.

I found out today that @PaddleHQ includes sales tax/VAT in their internal MRR calculation. This means your MRR value is always inflated. One of my accounts is currently showing 9% more than the real value. Not a massive deal, but if you're going to show numbers, do it right.

Up late working on shareable chart images for ilo. 1. Create chart image using data from ilo (needs to match the dashboard charts) 2. Create composite image with ilo logo and title 3. Make image easily downloadable for adding to a tweet Happy with progress! pic.twitter.com/QNzUAgpdgw

ilo’s expenses: • hosting $45/m • transaction fees 5% + 50c (fluctuates monthly) • domain $65/y Keep it lean.

A new era! (Also, travel planning starts today 🙌🏼) pic.twitter.com/ddBdXSWoKg

On my call with Twitter last night I made sure to tell them • DM search needs fixing • we need better bookmark management I got you. 100% they’ll fix both.

Had two really great calls this evening. • Dev relations call with Twitter ❤️ • Acquisition call about Tolta ✨

More guest writing on the ilo blog! I love this side of running ilo. This week: a piece about mastering Twitter lists by @OranaCreative twitter.com/iloAnalytics/s…

Ghost 4.4.0 is out, and lets you turn off Member functionality completely (doesn't load the Portal or Stripe scripts, hides member UI from the Ghost admin). This was a major issue for some users after v4 was released. I'm updating all gloathost.com sites today.

✨ I'm giving away extended trials of ilo.so Just comment below or DM me if you'd like to try ilo for longer than the typical 14 days. You'll get free access for the whole of May.

8+7 20+40 15+60 You? twitter.com/divinedre11/st…

Just added Paddle counters in tolta.co 🙌 ✓ MRR ✓ ARR ✓ ARPU ✓ Subscriptions pic.twitter.com/NY8rIzRU3I

What a difference a year makes. What I did the last year: • shared what I'm working on and my progress • tried to add value to other conversations • tweeted nearly every day What I didn't do: • stress about posting • retweet my own tweets • write threads 3.9k to 15.2k pic.twitter.com/LtFX1WE74Q

Focus is key ⚡️ 1. Focus when working towards your goals: do only what matters. Ignore the rest. 2. Focus when doing the work: be effective, fast. Complete your tasks. This combination is how you reach your goals. Short-term focus + long-term focus.

Good morning ☀️ Here’s my todo list for this week. I’ll follow up on Friday to see how I did. @tolta_co • Paddle counters for MRR, ARR, ARPU • Send email about in-app analytics @iloAnalytics • “Tweet this” image charts • Unfollows in the Follower chart pic.twitter.com/lfuMpcanyu

The Last Dance is one of the best shows I’ve ever watched.