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Founders need a clear sense of what they're giving up, and what the potential payoff is.

Example:
πŸ’Έ I'm investing $5k,
⏰ and 800 hours of my time,
πŸ’» building this software.
πŸ† My goal is to reach $10k in MRR
πŸ“† by August 2, 2021.

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