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I see new startups emulating these "benefits-driven" headlines from established brands, and I think it's a mistake.

For example, Intercom's is "the best way to connect with your customers."

☝️ this approach works for them (we know it's "live chat") but won't work for new SaaS.

82,673 impressions · 476 engagements
215 likes · 31 replies · 24 retweets · 15 quotes · 0 link clicks · 191 profile clicks

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